Description
SUMMARY Strategic and passionate advertising/marketing professional with several years of experience in strategy development, leadership, project management and problem solving that enables the development of new and exciting marketing initiatives along with creative and innovative go-to-market planning and implementation. Excellent team builder and leader of cross functional groups that achieve their goals on time and on budget. Initiatives include: brand building, messaging and positioning, launching brands and products through integrated marketing campaigns, demand-generation programs, website development, digital, SEM and social campaigns, and retail and experiential programs. Strategic thinker that utilizes market and competitive research to effectively launch new brands, products, services and initiatives.