Description
Summary Proven ability and leadership skills in fast-paced and deadline driven environments. Culturally savvy, visual, highly creative, motivated self-starter with a keen sense of diplomacy and initiative. 917-208-7588 New York, NY- 2016 Temporary Contract * Account supervision for: Vimmia Sportwear, John Hardy Jewelry, Veuve Clicquot champagne as well as Black Box, Clos du Bois and Woodbridge wine * Lead project: Worked on brand resurgence campaign for Black Box wine: collaborated in the management of the resurgence strategy: defined influencers, assessed budget and co-created budgetary calendar for FY17, defined long and short-lead outlets, collaborated in concept, rationale and estimated results (i.e. ROI, sample coverage targets, and estimated budget) * Monitored various forms of media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients, trackings and clippings * Monitored ad value, ad rate, unique visitors, ROI and other forms of media analytics athenanewton@gmail.com LinkedIn: http://bit.ly/1Yfe2sR 917-208-7588 * Account Manager and Senior CopyWriter for Burn Energy drink in Western (BENELUX) & Northern European Market * Acted as Account Supervisor to achieve promotional and financial growth for Burn Energy for FY11 -FY12 athenanewton@gmail.com LinkedIn: http://bit.ly/1Yfe2sR * Served as part of a cross functional team working alongside Very (Copenhagen) and Content
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