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Summary of Accomplishments: * Lead marketing by the numbers, aligning every aspect of the buyer journey with key performance indicators (KPI) allowing for continual optimization of the marketing and sales funnel. Steven Sherkanowski stevensherk@comcast.net 603.318.8269 www.linkedin.com/in/ssherk Bedford, NH * Spearheaded and maintained annual marketing plan/budget in alignment with corporate goals and objectives to deliver a predictable, repeatable and qualified monthly opportunity pipeline responsible for scheduling over 1,000 meetings/demos per month and revenue growth of $5mm to $55mm * Generated interest and drove high volume of monthly leads combining inbound and outbound marketing strategies, social media, SEM and channel marketing, directly responsible for 99% of all net-new sales opportunities through direct and indirect channels. * Lead & executed on specific marketing strategies to build awareness and credibility with marketing executives, web developers and channel partners of Ektron as the leading provider and innovator of web content management strategies. * Turned Ektron into a marketing & sales machine, while establishing the brand as leading .Net Web Content Management provider. VP of Marketing/Business Development Qvidian (Formerly Pragmatech Software), Nashua, NH www.qvidian.com 2000 - 2004 Cloud-computing applications that improve sales effectiveness As Vice President of Marketing & Business Development for Qvidian, Steven successfully introduced product management processes moving the company to a centralized, customer focused, results oriented discipline, which included business, marketing and product plans. During Steven's tenure as a key member of Pragmatech's founding executive management team, Steven repositioned the company brand and messaging from a single point solution offering to being recognized as the leading Enterprise sales effectiveness application suite resulting in 100% increase in revenues in his first 12 months. Added new services/consulting offerings, pricing model and go-to-market strategy, with initial services offerings contributing to 25% of revenues during first 12 months. Established strategic channel partnerships, which would take the company from a direct sales model to a multi-channel distribution model and would become the catalyst for Pragmatech's successful VC funding in June 2003. Summary Accomplishments: * Redefined brand and corporate messaging taking the company from a departmental system to a mission critical enterprise solution. * Developed detailed go-to-market plan (s), which included pricing, competitive positioning, persona targeting and marketing mix to drive demand for our solution. * Market and competitive analysis to inform and intelligently develop the product roadmap and development of Product Requirements document in alignment with corporate goals. * Worked directly with the founder/CEO to prepare the company opportunity and narrative for institutional investment pitch and participated in presenting that opportunity. * Introduced operational oversight into finance expediting our collection activity on Accounts Receivable and identifying areas for revenue opportunity, proactively contacting customers for maintenance and support renewals generating an immediate infusion of $700k revenue within 30 days increasing our EBITDA and ultimately our investment valuation. Steven Sherkanowski stevensherk@comcast.net 603.318.8269 www.linkedin.com/in/ssherk Bedford, NH Director, Product Marketing Summary of Accomplishments: * Strategically deployed a successful product life cycle process, which included market and client input, situational analysis, product development cost/benefit analysis, development triage to insure functional and use case alignment and a thorough quality assurance and release cycle. * Developed go-to-market strategies including messaging, sales training, pre-sales positioning tools, competitive response/positioning, lead targeting, online advertising and pricing plans. * Worked with the corporate CFO to satisfy due diligence items for our IPO and quarterly reporting. * Advisor in the CPEX W3C standards committee, chartered with defining the data model and use cases for personal profile data collected on the internet and addressing the growing concern over personal data and privacy policies. Sr. Product Marketing Manager Summary of Accomplishments: * Worked directly with high-profile key clients to manage expectations on product roadmap and functional enhancement requests, Negotiated commitments in alignment with corporate goals and customer satisfaction. * Negotiated and secured upfront capital commitment of $900k to add functionality specific to an OEM partnership opportunity. Resulted in the partner paying up front development costs. * Participated in the preparation and positioning of the companies 1997, $36m IPO.
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