Description
SUMMARY OF EXPERTISE * Marketing Project Management * Direct Marketing B2B, B2C * Event Marketing * Web Design Programs * Social Media, SEO, SEM ACCOMPLISHMENTS * Marketing Integration Manager for Digital Marketing, Corporate Communications, Field Engagement, Loyalty Programs and Brand Marketing Project Managed several campaign roll-outs for company-wide strategic initiatives, including Office of the Chairman approved $8.5M digital transformation project encompassing marketing automation platforms, digital asset management, back-end customer portal engagement and front-end creation of over 1800 websites for locations throughout the US, Canada and Puerto Rico. * Project Managed execution of integrated marketing campaigns for high-visibility product launches of a non-profit membership organization, marketing 50+ Education and Training courses offered worldwide, 30+ conferences and tradeshows per year and five publications, contributing to an increase of over 9,000 members, while achieving division goals and exceeding revenue goals in over 95% of all initiatives. * Project Manager for implementation of a company-wide enterprise system. Directed implementation of a customized sales order entry program designed specifically for efficient handling of promotional and direct source products. Project was complete within nine months, meeting strategic and budgetary goals resulting in a 40% annual savings company-wide. * Developed branding and executed all related marketing tactics including event signage, sponsorship pricing, fulfillment, and award presentations for the Department of Defense bi-annual Corrosion Conferences in 2010 and 2012. Created the first sponsorship supported conference in 2012, exceeding the prior conference in both attendance and exhibitor goals by 30%. * Reduced outsourced printing project expenditures by 70% within the first six months initiated email marketing, SEM, SEO, Google AdWords, Facebook and updated website created retail promotional campaigns resulting in a 20% increase in volume sales.
Accomplishments
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