Description
SUMMARY A marketing professional with experience developing and managing strategic corporate partnerships, cause marketing and licensing programs for a nonprofit, as well as new business areas of the cable television and sports entertainment industries. PROFESSIONAL EXPERIENCE SeriousFun Children's Network 2015 - 2016 Associate Director, Corporate Partnerships Managed corporate partnerships for global network of camps that provide life-changing experiences for children with serious illness - founded by Paul Newman. * Launched $15 million partnership with Abercrombie & Fitch that included instore products and displays, event sponsorship, employee engagement and in-kind product donations. * Worked with agency on customized sponsor proposals and presentations to create first ever SeriousFun Messtival - family friendly event designed to raise awareness and funding. * Managed partnerships with Ben & Jerry's, Niagara Water, The Little Gym, Hasbro. American Society for the Prevention of Cruelty to Animals (ASPCA) 2006 - 2015 Senior Manager, Corporate Partnerships Responsible for building and managing licensing, cause marketing and strategic partnership programs. Managed partnerships with Subaru of America, Fresh Step, Freekibble.com, Halo, Purely for Pets, We-Care.com, Morton Salt, Ubisoft, Chase, Bank of America, Red Lion Hotels, Maurices, A&P, American Express and IAMS. * Managed partnership with Subaru of America - largest in organization's history - raised over $14 million since 2008. * Developed and implemented the Subaru "Love A Pet" Adoption Drive program, partnered 600+ Subaru retailers and regional offices with local animal shelters to promote/support pet adoption and animal welfare initiatives nationwide. * Developed turnkey materials to maximize local activation and engagement. * Created proposals and promotional plans that secured ASPCA's participation in the Subaru "Share the Love" event each year, for seven years in a row. * Managed "Share the Love" grant program. * Developed proposal and extensive analysis of deliverables which assisted with successful renewal of partnership in 2014. * Managed strategic development, deliverables and integration associated with Subaru sponsorship of key programs such as Team ASPCA, Partner Communities, LA Initiative, ASPCA Mega Match-A-Thon and Animal Relocation. * Managed growth and development of Subaru VIP Partner program, developing tactics and materials that helped achieve record results in 2014. * Created proprietary custom database to capture all communications, activities, event information and outcomes. Resume of Allison Allen Page Two * Developed and implemented strategy and tactics for promoting corporate partnerships via member communications, social and programmatic channels. * Developed marketing and promotional tie-ins to maximize activation, integration and exposure for partnerships. * Analyzed and evaluated results of marketing efforts. * Tracked trends for sponsorship proposals and presentations. * Evaluated prospective corporate partners, in kind opportunities and licensees. * Negotiated licensing and cause marketing contracts and renewals. * Managed ASPCA's attendance and integration at partner events and conferences. American Society for the Prevention of Cruelty to Animals (ASPCA) 2002 - 2006 Manager, Marketing & Licensing * Managed Seal of Approval and logo licensing program. * Re-launched licensing program - hired agency, developed style guide. * Launched and managed licensing program at Walmart with 20 licensees - $100M annual retail sales, landing ASPCA on License! Magazine's list of Top 150 Licensors * Worked with licensees on all product and packaging approvals and promotions.
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