Description
AREAS OF EXPERTISE * B2C/B2B Marketing * Branding & Positioning * Creative Direction & Support * Content Marketing * Project Management * Direct Marketing * Collateral Development * Copywriting & Editing * Marketing Communications * Cross-functional Leadership * Sales Tool Development * Strategy Execution & Managed market planning for three NY sales divisions, thoroughly analyzing market conditions for development of strategic and tactical marketing plans to meet annual sales objectives in excess of $50M. Effectively deployed new products and programs supporting canvass planning efforts by interfacing with corporate marketing and field trainers to ensure positioning and sales tools are effective. * Effectively drove regional/company revenue, profitability, and market share growth through the strategic and tactical development and execution of marketplace programs. * Evaluated pricing and incentive offers to achieve optimal revenue opportunities bymarket. * Executed competitive response plans to defend and grow marketshare, including contingency plans to keep campaign objectives on track. * Developed key strategy and tactical efforts for regional events, professional sports team and stadium sponsorships, community involvement and public relations. New England Managed a team of 38 union-represented employees and 7 managers responsible for managing distribution vendors print order quantities residential/business address database and a directory ordering call center. * Successfully saved $1.9M annually by standardizing requirements for vendor distribution RFQ as part of merger activities * Structured and implemented a USPS zone-skipping plan to reduce postage costs by $120K monthly
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