Description
SUMMARY Senior Marketing Manager with an MBA and a passion for technology. Extensive experience with Fortune 50 companies (HPE, Dell & 3M) as well as start-ups. Successful in driving global go-to-market and product life cycle integrated campaigns, and launches requiring strategy, planning, execution, and budgeting. Skilled in global cross functional team management, messaging/marketing for customers, sales, partners, and internal constituents. * 40+ product, services, and solutions introductions and campaigns * Research, market intelligence, and competitive positioning * Personas, use cases, core content for customer facing deliverables (spec sheets, whitepapers, case studies, articles, etc.) * Sales/partner support, interactive tools/kits, presentations, email templates, FAQ's, and training (VMware and Microsoft) * Web strategy, content, roadmaps and SEO optimization * Messaging for AR, PR, social and event support * Global cross-functional team, core team, agency, and contractor management
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