Description
AREAS OF EXPERTISE National Account Management - Identified potential national account and established a plan of action to acquire business. Identified several key items with wide margins to increase profits for both parties and demonstrated win-win relationship. Placed key items in 334 stores with a sell through of 90%. Product Launch - Launched a new product category to existing accounts in 5 state territory. Introduced product lines and worked diligently to establish credibility and gain trust / confidence with target accounts. Within 24 months, established 60 new accounts and sales goals were exceeded by 160%. Territory Expansion - Developed a half-million-dollar territory in four years with one product line. Identified potential customers, established rapport, scheduled appointments and made presentations. Coordinated thematic statements to better aid customers with displays and merchandise positioning. Product Line Development - Restructured all aspects of Product Line Development from origin to implementation to meet corporate objectives. Developed new product mix through deletion of lower margin items and increasing productivity with sales of higher margin items resulting in significantly higher product sales. Product Imaging - Implemented New Packaging program to enhance overall image of newly developed product line. Developed a Promotional Packaging Brochure to communicate the value-added service to sales reps and customers. Made inventory more efficient and Created brand equity. Marketing Collateral Creation - Developed a quarterly publication for customers communicating new product introductions and trends in the market place. Generated additional sales dollars and shortened selling cycles through the exchange of information.
