Description
SUMMARY: Senior Level Executive established in the Media/Sports industry with success building organizations, process and people, while building a profitable culture. As Senior Vice President and leader developed local and national media sponsorship results. A reputation for high integrity and respected by the Connecticut Broadcast and Advertising communities statewide has been the benchmark. Proven success including building successful relationships internally/externally, while engaging both clients and staff to attain goals. Previous leadership roles include garnering sponsors and new businesses while sharing industry expertise to develop vision and growth Results - Measureable results for creating systems within a $20m CPBN media property. Responsible in creation of media and special events activities. Evaluating property acquisitions opportunities for diversification and revenue growth. Fundraising efforts augmenting revenue along with building task force committees. Strengthen the position of the property, to accommodate social media pathways for branding of National programs to become local revenue and a programming source. Business Development Success Sports media $10 million annual contract for University of Connecticut through IMG added 15 new business relationships with ascending revenue within the year. Deliver financial bottom-line results in service and goals. Reconstructed social media/online network along with NPR integration for revenue growth. Corporate Development -Negotiated and repaired business relationship for the return of leading furniture company after an eight year hiatus from UConn Sports Sponsorship. Negotiated a platform for accepting gaming dollars for sponsorship revenue ultimately revising contract language, decisively leading to sponsorship dollars and opportunities Paul O. Robertson Windsor, Connecticut 06095-4768 Cell: 860-508-4392 paulorobertson2@gmail.com
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