Managed multiple accounts and executed customer experience measurement programs from inception to completion resulting in 38% of company's total sales. * Guided the creation and implementation of a behavior-based marketing plan which utilized sophisticated analytic techniques and customized direct marketing communications. The program increased system-wide sales by more than 15% - an increase of more than $25 million in the first year alone. * Established advertising and marketing strategies focused on retention reactivation and new customer growth which directly contributed to double digit sales growth annually. * Planned and coordinated over 20 company conventions which included site selection staging marketing entertainment production and presentation management. * Assisted in implementing new store opening protocol. Had direct involvement in more than 100 new store openings. * Managed 5 person marketing staff to peak performance levels. *

Highlights:

• Email
• Marketing Management
• Sales
• Account Management
• Business Development
• Management
• Process Improvement
• Advertising
• Brand Management
• Product Launch