Summary of qualifications as a Brand Developer and Merchandising Specialist: Highly creative vision with a knack for meaningful licenses and collaborations, and a practical "connect-the dots" business approach to focus on the most commercially viable, brand and revenue building programs. Known for ability to identify and tell the story of the brand. Strong reputation for spotting trends and opportunities, and developing and activating new merchandise concepts and extensions. Achieves aggressive goals for new product launches: Develops strategies and assembles creative resources to take projects from concept to fruition. Directs scope of development, including research, content and product development, IP clearances, partnership structures, and promotion. Experienced in traditional retail and e-commerce strategies and execution, including social media, CRM and SEO/SEM. Earns the respect and trust of management and creative teams, clients, vendors and brand partners. Results / solutions focused and committed to meeting rigorous schedules and to exceeding P&L expectations. Strong grasp of mass and specialty markets, as well as direct B2C opportunities. In-depth knowledge of action sports enthusiast, popular culture and artist markets, as well as a broad range of product categories, including apparel and accessories, artist prints and collectibles, toys & games, publishing, consumer events and digital content creation.

Highlights:

• Merchandising
• Actor
• Consumer Products
• e-Commerce
• Intelligent Call Management
• apparel
• Licensing
• Retail
• Publishing
• Entertainment