Description
Summary Award-winning global leader with strong track record of creating new products and growth through comprehensive strategy development and the unique ability to drive execution and delivery of key initiatives into the marketplace. Areas of expertise include product development and management of innovative business models that deliver positive ROI. Responsible for * Responsible for recommending changes in existing products and the creation of new programs and services, from idea generation through roll-out. Defined strategy and managed all aspects of product development initiatives encompassing integrated development initiatives designed to penetrate and grow targeted markets for the UHC Medicare Advantage business, with membership of ~2 million and revenues exceeding $14 billion. * Spearheaded the development of a hearing business from idea generation to be an embedded benefit for 2.3 million Medicare Advantage members and a value added service for 35 million UHC members. * Produced a first of its kind in-language Spanish Medicare educational DVD and launched a national educational campaign to close the knowledge gap in Hispanic Market, resulting in 37.4 million media impressions. * Directed product, market and customer research to qualify program development ideas and managed the budget. Developed "The BEST of Health for You" a motivational-at-home workout program for seniors. Distributed to 2.3 million Medicare Advantage members. Received 90% member approval rating. $500k P&L. Created developed and managed a securities lending business using both fixed income securities (Brady Bonds) and equities. Within three years the program grew from $175 million to $3.3 billion. * Enhanced earnings on held positions and lowered the cost of covering short positions which added revenues of $1.5m/year. Seized opportunity to manage and increase local lending programs in Brazil Chile and Mexico resulting on revenues of $1m/year. Advised on new lending programs in Eastern Europe.
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