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Paula H

Marketing - 20 Years of Experience - Near 01749

Occupation:

Marketing

Location:

Hudson, MA

Education Level:

Bachelor

Will Relocate:

YES

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SUMMARY OF QUALIFICATIONS * 25+ years of experience in qualitative and quantitative, B2B and B2C, market research for leading companies, on both the supplier and client side * In-depth knowledge of multiple methodologies, including focus groups, face-to-face and phone interviews, paper, telephone and web-based surveys * Proven analytical skills that turn research results into actionable business plans and programs * Expertise in customer satisfaction and loyalty research, including tracking impact of key customer touch points on customer loyalty, retention and profitability * Successful track record in staff and project/program management, budget management and vendor selection and oversight * Excellent communications skills

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