Description
Managed Led the implementation, launch and training for the Salesforce customer relationship management (CRM) system and managed the request for proposal process for this accounting firm. Managed multi-disciplinary teams to drive higher ROI and customer value. Executed integrated marketing plans to propel brand awareness, revenue generation and to establish the firm as a thought leader. Profit Optimization * $8 million escalation in revenue realized by elevating the profile of the financial advisory services team as one of the top three accounting providers for six years running. * $100,000 saved annually by negotiating new radio advertising, additional ad space and airtime. * $100,000 in revenue generated in four months by developing a multiphase business development plan. KELLY PARKHURST * KWALSH5@OPTONLINE.NET * (203) 984-4683 * PAGE 2 Digital Marketing * 150,000+ LinkedIn and Twitter impressions achieved and 130,000 web sessions delivered monthly driving a 100% increase in leads by expanding the social / digital presence using Hootsuite, BrightEdge, Social Studio and employee engagement programs. * Streamlined new-client and engagement onboarding, tracking and reporting processes while overseeing the selection, design, installation and rollout of Salesforce CRM and Marketing Cloud in collaborations with IT and external consultants on upgrades and enhancements. * Defined and introduced measurement techniques to evaluate marketing effectiveness across direct mail, email, webinars, internet and SEM channels. * 500% exponential database growth accomplished in key segments while driving more than 7,400 changes in one quarter. * 95% surge in web traffic visits and a 16% boost in the average open rate gleaned by improving campaign effectiveness and enhancing leads. office operations for the telecommunications company. Administered human resources functions recruiting onboarding staff supervision employee records management time reporting and billing. Directed
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