Description
Areas of Expertise ( Market & Channel Development ( Customer Experience Management ( Sales and Marketing Mgmt. ( Profitability and Productivity Improvement ( Key Alliance Development ( Start-up ( Strategy and Business Transformation ( Corporate Market Positioning ( Cross-functional Team Leadership PROFESSIONAL SUMMARY Marketfuse Consulting San Francisco, CA Principal & Owner Current Marketfuse helps companies discover and ignite their durable competitive advantage. We have a set of proven methodologies, tools and processes to reach repeatable and scalable process improvements. For large companies we provide Business Transformation consulting that align People, Process and Technology initiatives of a company or business unit more closely with its business strategy and vision. In turn we help to support and innovate new business strategies with a particular emphasis on integrating Sales, Marketing and Customer Service into a holistic source of competitive advantage. For start-ups we have successfully launched, repositioned and assisted in attracting venture capital. We have been successful helping our clients identify and deploy highly leveraged and predictable revenue models. Work is a balance between strategic counsel and tactical execution. Representative engagements supplied upon request. . Health Quant San Francisco, CA Privately funded software start-up focused on Healthcare Transparency tool that helps employers and health plans discover the financial drivers that impact performance and results. Health Quant has pioneered the deployment of real options analytics' considering all major components of health plans and other employee benefits in alignment with financial and strategic objectives. Managing Director 10/2014 - 8/2015 Invited to join a team of nationally renowned healthcare, financial economics and software development experts to develop their go-to-market strategy. Obeo Health Burlingame, CA Privately funded software start-up focused on Healthcare Transparency tools for employers and their employees that take the mystery out of selecting the right plan and the billing process and improve the overall healthcare experience. Vice President, Business Strategy / Business Development 4/2014 - 9/2014 Invited to join founding team comprised of engineering staff from both Castlight Health and Healtheon. Tasked with building the business infrastructure and go-to-market strategy * Developed vision, functional requirements and business case for an application module intended to assist consumers to select a health plan that meets their unique and specific healthcare needs. This module completed the product vision of providing information transparency to consumers of healthcare so they can make informed decisions with ease. * Developed marketing materials, web-site content, and targeting strategy to identify and attract early adopter employer accounts and health plan and insurance company partnerships * Developed a sales and account management methodology focused on the large employer market by targeting large health plans and Healthcare / Benefit Brokers * Sold platform to large employer accounts (over 5000 lives) TrustNode (now navera) San Francisco, CA Privately held software start-up focused on improving the consumer experience with healthcare and employee benefits by leveraging interactive education and decision support. Co-founder, CEO 2008 to 2014 * Was visionary and developed functional specification, business plan for this innovative start-up designed sales, marketing, and go-to-market strategy targeting carriers, health plans, benefits brokers, healthcare consulting firms and VARS. * Secured market validation via focus groups and demonstrating prototype with target customers * Raised seed funds of over $2 mil. built engineering team and led product development secured patents and reached $2.5 mil. of revenue within 18 months with 6 person team * Led all business development and account management which included: * Partnerships with Carriers, Health Plans, HRIS and Benefits Administration Systems vendors and Brokers / Consultants * Large employer group customers (over 1000 employees) * Secured a series A round of investment from reputable silicon valley VC
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