Description
SUMMARY OF QUALIFICATIONS & ACHIEVEMENTS * Creative marketing leader and multi-platform advertising sales strategist: Vice President Marketing, E! Online. Created complementary yet distinct brand identity and integrated, multi-platform marketing and advertising sales campaigns (content/sponsorships, promotions, sweepstakes & events) for E! Online resulting in 74% increase in traffic, double-digit subscriber growth and over 200% increase in online sales revenue, making E! Online the #1 entertainment news destination. * Innovative advertising & sales collaborative team player: National Advertising Director, Epson America, Inc. Led go-to-market product/channel strategy, market research, advertising sponsorships and creative development. Spearheaded the most successful product launch of the Epson Inkjet personal printer, resulting in sales revenue exceeding $200 million, in first 6-months. * Multimedia partner strategist: VP Marketing & Sales, Launch of Ziff-Davis TV (The Site on MSNBC & Thesite.com), BroadbandSports.com/FOX TV. Developed end-to-end marketing and customized advertising sales sponsorship programs, integrated broadcast & online promotions, brand identity & creative development. Including: content sponsorship campaigns, event marketing and sweepstakes. Hired and led advertising & communications agencies and internal team of 10. * Award-winning marketer: Recognized by Advertising Age "Marketing 100 - Best Minds in Marketing Today" for achievements as a multimedia brand builder & innovator.
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