Description
Professional Summary * Driven, experienced, highly savvy, creative professional, who provides leadership and direction in advertising, brand management, digital assets, marketing and communications. * Skilled in leading new product rollouts, conceptualizing and designing high-impact marketing materials, developing sales collateral, and producing a variety of media productions. skills Creative Direction Art Direction Project Management Print Management Brand Campaigns Video Production TV & Radio Advertising Copywriting Content Development Digital Media Photography Meetings Live Events Speaker Support Entertainment work history Creative Services Director, Marketing - Empire Today, LLC May 2014 - February 2017 * Developed all creative marketing projects from concept to implementation across all of Empire & Luna channels including TV/Radio commercials, print collateral, digital assets, emails, and video production. * Motivated and led successful cross-functional teams both internally, and with agency partners, to ensure all creative met quality brand standards. * Collaborated with Commercial business to create engaging marketing campaigns to increase leads, generate referrals, and build sales. * Supported new product launches through stunning photography, product guides, video, and website enhancements. * Creative project lead for the launch of 18 retail stores inside JCPenney within 6 months. Produced radio, television, social media, digital assets and print materials to create brand awareness for the new stores. * Budgetary responsibility upwards of 1.5 million + per year for creative production.
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