Description
SUMMARY Marketing leader with a seasoned multi-discipline background. Brand management expert skilled in strategic development and execution of brand identity, architecture and brand experience. Proven track record in managing cross-disciplined project teams to develop brand/marketing strategies, execute integrated marketing and communications plans, and launch new products. AREAS OF EXPERTISE * Brand Strategy and Management * Brand Architecture and Naming * Project Management * Marketing/Communications Planning and Execution * Strategic and Tactical Marketing Planning * Web Marketing * Campaign Management * Sales Support Master of Business Administration Marketing The University of Connecticut Bachelor of Science Marketing The University of Connecticut Executive Education Strategic Marketing Harvard Business School
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