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Anil S

Vice President / Business Development

Occupation:

Vice President

Education Level:

Master

Will Relocate:

YES

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ACCOMPLISHMENTS Global Business Development Joint ventures / Partnerships Marketing and Selling strategy Customer / Partner Relations Budgeting and Forecasting Program Management Successful Implementation Presentation &Technical Selling People Skills / Diverse Cultures New Product & New Technology Launches SELECTED ACCOMPLISHMENTS Sales Secured one of the largest contracts for the company from General Motors of over $20 million. * Awarded two Single orders of $2 million for General Motors, Chevy & Saturn Division. * Sold over $10 million in supermarket loyalty programs with 35% margins. * Over $25 million in sales with General Motors with 30% margin based on unique offerings. * Achieved three Soaring Eagle Awards for exceeding sales quota of over $5 million for the year. * Lit Point of Purchase displays at Walgreens with test and control stores that had over 40% sales lift. * Powerade printed LED lit bottle for each team player at World Cup 2014. Global TV coverage. Business Development Created new business accounts in the US: General Motors, P&G, Kroger, Coke. * Negotiated and created partnership between NthDegree and SP Technology to be the sole global printer for Printed LED lights. * Engaged senior management at Tata Sons as a potential strategic customer. * Re-established contacts with senior management and decision makers at Tata Sons, Bajaj Group, Mahindra & Mahindra, Hindustan Lever, Coca-Cola, Pepsi, WPP and others in my network. Marketing Developed creative loyalty programs for supermarkets in the 1990's to target offers based on current shopper and non-shopper behavior with analysis and recommendations. Safeway, SaveMart, Kmart, Stop & Shop. * Smart Marketing CRM Dealer program for General Motors to send targeted coupons and measure redemption at dealer level using Aztec barcode / scanner technology. Sent customized and targeted coupons based on previous behavior to get higher redemption. * Developed wireless induction to be compatible with Printed LED light to eliminate wires and offer options for lit Packaging, Coolers and Point of Purchase displays. * Introduced mainstream clients to advertise in the Asian Indian TV channel in New York. Leveraging research data to sell clients on reaching an educated / high income segment. * Swap out traditional LED with Printed LED light to decorate Coke coolers. Get uniform lighting to generate impulse buy and customer engagement. ACCOMPLISHMENTS Sales Secured one of the largest contracts for the company from General Motors of over $20 million. * Awarded two Single orders of $2 million for General Motors, Chevy & Saturn Division. * Sold over $10 million in supermarket loyalty programs with 35% margins. * Over $25 million in sales with General Motors with 30% margin based on unique offerings. * Achieved three Soaring Eagle Awards for exceeding sales quota of over $5 million for the year. * Lit Point of Purchase displays at Walgreens with test and control stores that had over 40% sales lift. * Powerade printed LED lit bottle for each team player at World Cup 2014. Global TV coverage. Business Development Created new business accounts in the US: General Motors, P&G, Kroger, Coke. * Negotiated and created partnership between NthDegree and SP Technology to be the sole global printer for Printed LED lights. * Engaged senior management at Tata Sons as a potential strategic customer. * Re-established contacts with senior management and decision makers at Tata Sons, Bajaj Group, Mahindra & Mahindra, Hindustan Lever, Coca-Cola, Pepsi, WPP and others in my network. Marketing Developed creative loyalty programs for supermarkets in the 1990's to target offers based on current shopper and non-shopper behavior with analysis and recommendations. Safeway, SaveMart, Kmart, Stop & Shop. * Smart Marketing CRM Dealer program for General Motors to send targeted coupons and measure redemption at dealer level using Aztec barcode / scanner technology. Sent customized and targeted coupons based on previous behavior to get higher redemption. * Developed wireless induction to be compatible with Printed LED light to eliminate wires and offer options for lit Packaging, Coolers and Point of Purchase displays. * Introduced mainstream clients to advertise in the Asian Indian TV channel in New York. Leveraging research data to sell clients on reaching an educated / high income segment. * Swap out traditional LED with Printed LED light to decorate Coke coolers. Get uniform lighting to generate impulse buy and customer engagement.

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