Description
CAREER SUMMARY Utilizes the opportunity to demonstrate expertise in sales and marketing (online and offline marketing). Utilizes all aspects of marketing including but not limited to video marketing, direct marketing, digital marketing including but not limited to: Search engine marketing (SEM), search engine optimization (SEO), content management and branding, email marketing and management. Social media management and marketing, creative media and relationship building. Created effective marketing campaigns and sales funnels geared towards generating new business for the company. Effectively negotiated contracts with vendors to acquire the best deals that resulted in over 30% cost savings for my company. Slashed marketing budget and administration costs by 47% by negotiating pricing and fees, while ensuring the continuation and enhancements of services to our clients. Increased return on investments (ROI) by almost 300% through elimination of redundant and costly campaigns while keeping up with the proven and effective marketing campaigns that included video marketing technology. Enhanced customer satisfaction to 97% by introducing customer surveys and feedback participation and follow ups. Increased acquisition funnel significantly (25%) by converting digital prospects into profitable company leads and eventually clients. SALES SKILLS: Self motivated Conducts customer research, competitive intelligence, industry analysis, trends, economic environment and competitive activity. Distills research into meaningful business program strategies. Aligns product strategy with organizational goals and program strategies. Defines business case and financial objectives. Conducts market research to ensure product features and value prop meet customer needs and resonate with customers. Evaluates opportunities for driving digital business objectives, and establishes KPIs and quantifies outcomes. Defines business case and financial objectives. Partners with marketing to implement digital strategies plans that ensure campaigns are aligned with business growth plans. Works with product development in defining product requirements to ensure they meet growth objectives. Supports execution of traditional marketing tactics such as email, ecards, webinars, newsletters, sell sheets, brochures and digital marketing such as video, social and web. Project management, copy writing (for emails, small brochures, social posts) Recognizes opportunity for closing and initial objections from concerns and closes the deal. PERSONAL ATTRIBUTE Experience implementing multi-channel campaigns with many moving parts Strong presentation skills as well as excellent written and verbal communications skills Strong attention to detail and time management skills Disciplined and critical thinker with good problem solving skills Experienced working with large cross-functional teams in a highly matrixed environment Strong communications experience and marketing background across a wide discipline of channels. Provides compelling value proposals to potential and existing customers. Meets and exceeds monthly sales objectives Exceptional interpersonal skills and engaging personality Exceptional oral and written communications skills Strong organizational and project management skills Ability to consistently meet deadlines Enjoy collaborating and working in teams Willingness to embrace change and accept new opportunities and responsibilities High proficiency with personal computers, Excel and PowerPoint.
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