Professional Summary Experienced marketing professional whose accomplishments reflect strategic vision, creativity in facilitating cross-functional teams and record-high marketing campaign response rates. Extensive experience in brand strategy, brand management, advertising campaign creation and implementation, website design, content management, media strategy, sponsorships and direct marketing across diverse B2C and B2B segments. Outstanding ability to develop integrated marketing programs that impact customer acquisition, retention and loyalty. Versatile, seasoned manager who adapts well to rapidly changing environments and builds sustainable, positive, and productive relationships with staff, peers and management. Other areas of expertise: * Brand Management * Brand Stewardship * Website Strategy Development * Management of Agency/Creative Resources * Digital Marketing * Integrated campaign management * Customer Engagement * P & L Management * Mentoring * ROI and Value Analysis

Highlights:

• Marketing Management
• Marketing Support
• Summit
• Support
• Banking Industry
• Management
• Retail
• Consumer Lending
• Retention
• ROI