Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
CBS/Westwood One
Developed new advertising revenue and managed existing accounts in excess of $7.9 million budget from national radio programming, syndicated networks, sports & music formats, news, and talk radio. Sold (150) products and programs; CBS, CNN, Dan Rather, Martha Stewart, Imus In The Morning, NFL & Notre Dam Football. Utilized research data, analysis of consumers buying behavior based on products and services,ratings and buyin...
Avg. Salary: $55,000 · Company Rank: Not Available
WGCI AM/FM Radio
Identified and developed new business based on radio advertising campaigns, event sponsorships, client-focused promotions and live remotes. Aggressive cold calling, created presentations based on client's business goals and target audience. Developed key relationships with direct clients and advertising agencies. Created successful non-traditional programs for new and existing clients. Maintained high account retention.
Avg. Salary: $55,000 · Company Rank: Not Available
Motorola Mobility
Motorola Mobility Senior Product Marketing Manager leadership of cross-functional team of 100+ business development, experience design, project managers and product managers for Motorola’s Android software platform. Consistently delivering innovation and competitiveness in the Android Smartphone and Tablet solutions. Delivered on marketing plans, competitive analysis, positioning and portfolio execution. Managed partnersh...
Avg. Salary: $150,000 · Company Rank: Not Available
NVIDIA
Developed market ecosystem for mobile consumer electronics products. Delivered innovative marketing plans for products and services in these markets. Managed business development relationships with key ecosystem partners including Google and mobile device manufacturers.
Avg. Salary: $150,000 · Company Rank: Not Available
Digital Sun
CEO of this wireless consumer electronics company from startup to exit. Managed a startup team of 10, driving business development, marketing, investment, licensing, product marketing and team development. Licensed the company’s innovative technology to the dominant consumer company in this market segment.
Avg. Salary: $150,000 · Company Rank: Not Available
MyDTV
Managed marketing strategy and business development including marketing plans, business planning and strategic partnerships with Time Warner, Comcast and content providers. Produced products including TV personalization web portal, automated metadata generation and on-line video servers.
Avg. Salary: $150,000 · Company Rank: Not Available
TiVo
Delivered on product innovative roadmap, brand development, market research, business planning, and product rollout. Managed strategic partner relationships with Sony, Philips and DIRECTV. Provided product marketing leadership of the first two generations of hardware and software for TiVo’s personal video recorders.
Avg. Salary: $150,000 · Company Rank: Not Available
Current, USA
• Performed catalog page layout utilizing both InDesign and QuarkXpress with the Comosoft Lago content management system that allowed for overlapping production schedules. • Conceptualized and executed effective ways to position products for higher profitability, including designing covers for catalogs, and photo art-directing product photography in house. • Executed aggressive daily photo shoot schedules with detailed sty...
Avg. Salary: $50,000 · Company Rank: Not Available
Lillian Vernon
• Performed catalog page layout utilizing QuarkXpress and Comosoft Lago content management system. • Photo art directed in-house photography studio product shots. • Workplace efficiency improved with initial training in the Comosoft Lago content management system training that allowed increased flexibility with overlapping production schedules. • Established and maintained collaborative working relationships with buyers a...
Avg. Salary: $50,000 · Company Rank: Not Available
Black Dot Color
• Brought on in a freelance role by management to assist newly developed in-house design team working with Mac Tools and Alsto’s brands to redesign their retail catalogs. • Established and maintained collaborative working relationships with designers, color specialists and other production personnel. Efforts improved productivity through accurate understanding of objectives. • Redesigned and implemented changes to Mac Too...
Avg. Salary: $50,000 · Company Rank: Not Available
