Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
UPS
Managed and implemented strategies to grow market share for $245M acquisition channel targeting small business customers within non-profit industry associations. Engaged in marketing communication activities such as writing copy for customer facing materials; web and e-mail content, press releases, social networking blurbs, customer offer letters, and other direct marketing collateral to support the program.
Avg. Salary: $86,000 · Company Rank: Not Available
The Drew/Walker Group, Inc.
• Serve as strategic lead on client accounts to enhance brand positioning and adapt products/brands to consumer • Define and concept offline, online and mobile channel opportunities for digital team to evolve and bring to life • Responsible for creating, building, and managing a full-service marketing and brand management agency • Financial management and growth of $500k+ in annual company revenues • Clients include bu...
Avg. Salary: $80,000 · Company Rank: Not Available
Publicis Groupe SA, Bromley Communications
Strategic Planner • Lead advertising communication development • Primary research design engaging consumers to determine appropriate brand positioning • Secondary research design to capture consumer insights through the identification of market patterns and self-published consumer representation (i.e. online social media) • Brands include but not limited to: Charmin®, Always®, Dawn®, Tide® Sr. Media Planner • Responsible f...
Avg. Salary: $80,000 · Company Rank: Not Available
Newell Rubbermaid
• Development of home décor products from inception to management through end of life cycle • Collaboration with sourcing and direct import teams; including regular direct interface with teams in China • Specific role to refresh and reinvigorate declining or low performing products through identifying NPD efficiencies, design trends, cost reductions, merchandising/in-store barriers, consumer 'moment of truth' interaction ...
Avg. Salary: $80,000 · Company Rank: Not Available
Mattel, Inc.
• Manage Barbie® brand doll development, marketing, media, promotions, merchandising and packaging design • Responsible for determining trends and positioning for consumer (parent + child) demand • Manage retailer sell in and sell through rates to forecast future unit manufacturing • Execute international strategies to bring Barbie® to new markets world wide to elevate brand gross margin • Annual sales responsibility: $340-...
Avg. Salary: $80,000 · Company Rank: Not Available
Girl Games Inc.
• Develop strategies to engage teen girls in multimedia games and software • Build cross-platform advertising communications strategy for multimedia games and the launch of an online lifestyle presence • Initiate and execute promotional tactics nationwide, including endorsements by: Apple and recording artist, Pink
Avg. Salary: $80,000 · Company Rank: Not Available
Tu Casa Entertainment, Inc
Managing and developing the careers of music and on-camera talent, identifying business opportunities across multiple media platforms. Film Music Supervision and Film Casting Services. Production of Special Events and Special Products.
Avg. Salary: $150,000 · Company Rank: Not Available
Warner Music Latin America
After the merger, I joined Warner Music Latin America's regional office in NY. Responsible for overseeing the career development of all Warner artists in Latin America and US Hispanic market,including contract negotiations, music production and marketing; for approving and overseeing budgets and p&l's for the 8 subsidiaries; for building synergies with AOL (Time Warner's online arm), film,music and magazine divisions. Part ...
Avg. Salary: $150,000 · Company Rank: Not Available
DRO, Inc.
Worked in all aspects of the business, negotiating artists deals and international licenses. Conversely, licensed and DRO artists in Europe, Latin America, and the United States. Participated in weekly financial, marketing and sales meetings and quarterly board meetings.
Avg. Salary: $150,000 · Company Rank: Not Available
JP Morgan Chase
Managed P&L for 4,000 unit ATM network deployed throughout the continental U.S. Managed distribution planning, contract negotiations, sales team, marketing programs, strategic planning, budgeting, and capital planning.
Avg. Salary: $90,000 · Company Rank: Not Available
