Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
Bristol-Myers
Headed up the in-house creative services department, managed company brands and handled day-to-day marketing functions. Started and led a team of employees that managed the entire creative, production and distribution processes for all company divisions. Performed new-business pitches and led a team of designers in their creative work and account managers in their client interactions. Acted as brand steward, maintaining the...
Avg. Salary: $130,000 · Company Rank: 2.0 out of 5
Fathom Communications
A senior leader of the new business team that pitched and the B2B integerated marketing assignment for International Truck and Engine(Division of Navistar). Led the integration of all marketing activity. Opened a new office and staffed a full service account and creative team. developed a new interactive web-based marketing / creative platform for world wide use. Additional developement of web-based sales incentive tool for...
Avg. Salary: $125,000 · Company Rank: Not Available
Hill, Holliday, Advertising
Held the leadership role for continued growth and developement of agency account base. Define and pursue new business opportunities by category and specific account. Led agency teams to research and develope credentials presentation and responses to RFP's. Led agency team in high profile client presentations.
Avg. Salary: $125,000 · Company Rank: Not Available
Carlson Marketing Group
Improved the strategic direction, and profitability of the Integrated Marketing account of the Saturn Division of General Motors. Led a team of marketing professionals in the presentation and awarding of key consumer promotions and events. Directly responsible for DM, web based cross platform promotions, merchandising, new product launches and owner loyality campaigns. had full profit and loss responsibility for my business...
Avg. Salary: $125,000 · Company Rank: Not Available
D'Arcy Advertising
Led the initial developement and organizational structure of the regional account group for Cadillac Division of General Motors.Established five regional offices, hired five regional VP's and trained all central office and field staff. Directed the strategic development and creative execution for all integrated national and regional consumer advertising, promotions and events. Full P&L responsibility. Constructed scope of s...
Avg. Salary: $125,000 · Company Rank: Not Available
Backer, Spielvogel, Bates
Promoted to reorganize/restructure and set new strategic missions for the Miller Brewing Company account. Key areas of accomplishments were media planning and buying, in-store merchandising and consumer promotions, events, and advertising. Led the developement and execution of all on and off-premise product campaings. Supervised 12 field offices and a team of 65. had full P&L responsibility and exceeded goals regularly.
Avg. Salary: $125,000 · Company Rank: Not Available
Backer, Spielvogel, Bates
Account leader for the Hyundai Motor America Southern regional account. Core responsibilities were the developement of all advertising and promotions for Dealer Group. Supervised an account team of four and a media group of ten.
Avg. Salary: $125,000 · Company Rank: Not Available
McDonalds Corporation
Directed strategy, developement, and implementation of all corporate/franchise advertising/promotion/media campaigns for the Michigan region and Co-Ops. Supervised the local store marketing team as well as store developement analysis. Managed the relationship with the regional agency and handled agency evaluation and fee compemsation.
Avg. Salary: $125,000 · Company Rank: Not Available
features writer
Write feature articles for various nationally syndicated magazines. Generate topics, breadth and scope of articles, find subject-matter experts, contact and interview subject-matter experts, perform reseach, ensure technical information is correct, create headlines and subheads, provide photography on occasion.
Avg. Salary: $65,000 · Company Rank: Not Available
Rivals.com
Promoted into this newly created position. Assigned total responsibility for constructing and implementing the marketing strategy for the network’s retail store, RivalsFanShop.com. Developed email strategies and partnered with the graphic design team to create new templates and campaigns which increased click-through rates by 200%. Utilized registration targeting in email campaigns to increase revenue by 150% year over year
Avg. Salary: $65,000 · Company Rank: 4.0 out of 5
