Browse Career Research in Marketing & Advertising
Marketing & Advertising Career Research
ADS Direct Media
Spearheaded this direct-to-door marketing company's corporate rebranding and managed advertising and media agencies' relationships. Determined brand media advertising channels/marketing efforts. Reviewed and approved all creative and media recommendations/buys. Developed and executed lead generation collateral materials for national sales team. Co-built La Canasta de Valores Hispanic co-op program’s business and pricing mo...
Avg. Salary: $90,000 · Company Rank: Not Available
Hispanic DM Solutions
Independent contractor offering consultative services in the area of Hispanic Market direct marketing to advertising agencies and corporations. Services included the development and execution of MarCom plans; strategic ideation/cultural insights; creative concept & development; database & lists consulting and management; traditional & alternate delivery media channels; telemarketing consulting & management (ITM/OTM).
Avg. Salary: $90,000 · Company Rank: Not Available
The Cartel Group
Created, directed and managed direct marketing efforts (DRTV, direct mail, online) for division. Developed multiple test cells scenarios for the various campaigns; forecasted results, and provided cultural insights and POVs. Participated in qualitative research efforts, analyzed and presented quarterly results and provided actionable recommendations for the next quarter efforts.
Avg. Salary: $90,000 · Company Rank: Not Available
Act-e Marketing Solutions
Co-launched advertising agency practice, developed 3-year agency business plan, and formulated agency's services fee rate card. Prepared agency capabilities presentation and business development target and managed print advertising and promotional materials.
Avg. Salary: $90,000 · Company Rank: Not Available
Bromley Communications, Inc.
Senior executive tasked with the development, supervision, management and implementation of direct marketing strategies, programs and tactics for Bromley Communications and Bcom3’s Pangea Partners clients. Sought and acquired new business for company.
Avg. Salary: $90,000 · Company Rank: Not Available
WPP-Y&R Brands, Mosaica Multicultural Marketing
Retooled this organization by changing business structure from an Asian target market agency to a Hispanic "business conflict" agency. Ideated and implemented the launch of first-time ethnic market effort for national card issuer; including qualitative research, creative development/execution and credit card design. Accountable to parent company for division’s new business acquisition and subsequent growth - drove capitali...
Avg. Salary: $90,000 · Company Rank: Not Available
WPP-Y&R Brands, The Bravo Group
Increased The Bravo Group direct marketing division's billings by nearly 150% ($12MM to $33MM) within two years while consistently contributing nearly 26% of total parent company’s capitalized billings. Acted as senior account contact for all clients and was accountable for division’s profit and losses. Was the individual in charge of the MarCom’s strategy ideation and its execution, and steward of the creative process a...
Avg. Salary: $90,000 · Company Rank: Not Available
AIMCO
Conduct market and competitor analysis, define the target customer, co-write the business plan, head the multi-channel media strategy, craft and execute marketing plans and communications. Co-host sales meetings to ensure alignment of marketing strategies with sales pace objectives. Develop and manage website, SEO/SEM program, and collateral with vendor/agency from cradle to grave. Proficiently develop/write content, solu...
Avg. Salary: $113,000 · Company Rank: Not Available
AJ Dwoskin and Associates
As department head, I originated the brand for the residential and commercial portfolios, assembled and supervised print, sign and web advertising, developed and controlled prescribed marketing/training budgets up to $1M, supervised development of company website and other company marketing materials. Crafted/delivered communications on plans, processes and results. Designed, implemented and managed corporate partnership ...
Avg. Salary: $113,000 · Company Rank: Not Available
RMS
As the initial sole marketing employee for the company, I recruited, coached and lead a marketing team of four to success. Masterminded promotional events, marketing communications and special projects. Served as government and business partner liaison and contributed to the corporate newsletter. Produced and managed the multi-channel media plans, budgets and sales strategy for 50 class A-C assets in the Wash DC Metro are...
Avg. Salary: $113,000 · Company Rank: Not Available
