Description
Marketing Strategist/Manager/Director for opportunities in services, technology, consumer and or industrial product businesses Corporate brands and brand conglomerates, or Marketing, design and advertising firms or consultancies. Email: peddada.raju@gmail.com Phone: 224-281-9048 "Connecting with the customer's imagination has become an obligatory path to business success" - Gian Luigi Longinotti-Buitoni, CEO, Ferrari Perspective: The inner most desire of every human being is ascendance from his present station in life. . and, if we can, in his heart and mind, link and attribute this ascendance to your product or service, you have attained the holy grail of marketing: customer loyalty. Marketing is a fine balance between a precisely crafted message, strategic-accurate media formula, and more importantly, not overspending the competition in the acquisition of customers. While technology has increased the speed of design, planning, implementation, analytics, response and efficacy in delivery, the core principles of marketing remain the same: the message, media strategy and their cost-effectiveness. No matter how we look at it, effective marketing is great story telling - and great story telling is positioning and differentiation. Career overview: I am marketing strategist, with a demonstrated track record in not only designing and crafting the message in print and digital, but, devising the media strategy that had reduced the cost of each customer acquisition. I have had the privilege of working on iconic hundred year old brands like Kleenex and Kotex, Mobil and Montgomery Ward. In my present position at Peddada.com, as a CCO and marketing director, I had changed the marketing paradigm, from a traditional B2B method of acquiring accounts at the trade-show circuit, to direct marketing to customers. This shift in approach resulted in a dramatic increase of profitability by eliminating the middleman, and also reduced per customer acquisition cost. Besides being strategic thinker in marketing, I am also gifted with penetrating design-and-writing skills and can direct a marketing communications alchemy for maximum impact. I have several marketing campaigns and product launches to my credit with an incredible PR story pick up ratio of 33% for every 100 Press and media kits sent. I being a lot to the table!
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