Description
SUMMARY Skilled in multiple disciplines of information technology, information systems, business process management, and small-to-large scale project management experience. Adept at "boots on the ground", collaborative process development, and executive management roles. Skilled at navigating business requirements, technical capacity, and budget. Able to bridge the gap between how a process works and how it needs to work in a digital environment. CAREER SUMMARY Big Break Session, Sacramento, CA - April 2016 - July 2016 Content Strategist / Producer Created a comprehensive social media strategy for follow-doc web-series "Big Break Session" http://www.bigbreaksession, targeting participants versus audience, resulting in nationwide engagement within one week and a global reach within three weeks * Adjusted content for target audience through analysis of KPIs to maximize reach and engagement of video posts across all social media channels by 40-300% week-over-week * Strategically placed videos, teases, and BTS footage throughout social media channels to increase engagement and participation by audience and target market by 35% week-over-week. * Boosted ad revenue through targeted video display on monetized streams from $15 CPM to $30 CPM within 3 weeks of project inception * Improved organic reach through digital social, video targeting, and identity-driven campaigns without increasing out-of-pocket third-party services * Leveraged a digital video strategy to re-purpose footage and clips throughout the campaign to tailor video for specific social media platform demographics. Increased overall audience by more than 500% in the first half of the campaign strategy Big Table Media, Sacramento CA - May 2014 - Present Director of Information and Digital Video Technology Developed and implemented a five year technology plan for both software and hardware on both desktop systems and enterprise servers and network interfaces * Initiated a "technology follows creativity" philosophy to the corporate work environment, ensuring that creative goals are always able to be met with existing and planned technology deployments * Furthered a long-term project designed to develop, brand, market, and sell wholly owned digital creative content * Implemented strategy-based purchasing of hardware and software, with a focus on business requirements and long-term use, reducing excess expenditures by 25% * Acted as Project Manager to build a custom, in-house database designed to provide SAAS management tools to the executive, administrative, and creative workforces * Improved an aging hardware/software inventory management system to track depreciation, productivity, ROI, and other financial metrics for hardware and software purchases * Maximized all business processes from pre-production to air-date and attached technology resources and technology budgets to all processes and milestones so the company may better understand the effectiveness of their technology purchases within the enterprise * Acquired sponsors (Filemaker, Apple, and ComputerWorld) and led several live webinar sessions for developers utilizing GoToWebinar to promote low-code/no-code app development
Accomplishments
Highlights:
Keywords
