Description
SUMMARY OF QUALIFICATIONS * More than 25 years of consumer, trade and sales force promotion marketing experience performing direct sales, cold calls, concept development and account management for domestic and international consumer packaged brands and services * Creative problem-solver with consultative selling experience in over 35 product categories to marketing directors and brands managers of major national brands in the consumer-packaged goods, over-the-counter drugs, health and beauty aid, travel and entertainment industries * Implemented over 100 national merchandising programs across food, drug and mass merchant accounts utilizing sales promotion techniques including sampling, coupons, refunds, tie-ins, instant-win games, sweepstakes and contests * Team leader and self-starter with entrepreneurial spirit as the co-founder of a full-service sales promotion agency for over 12 years * Director of sales and marketing for diverse start-up companies in the fields of RFID technology (Starport Technologies www.starporttech.com, Translogik www.translogik.com and Advanced ID).
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