Colleagues, clients and peers seek me out when they want to learn about the latest in innovative, experiential and new technologies. Over the last 23 years, I have established an expertise in pioneering strategic global omni-channel marketing plans, leading immersive digital experiences, creative development and introducing new products and software to motivate target audiences to take action in my role as CMO, global digital marketing, strategic planning & innovation. I have developed and directed a multitude of innovative and successful communications campaigns, events & programs, leading teams in the development of solutions designed to move key communities towards the goals and objectives of each client engagement with measurable results. Conducting discovery and user case journeys are vital in creating brand engagements that resonate with consumers in a personal way. These strategies have spanned a broad range of complexity, scope and budget. Marketing tactics and new technologies including storytelling, branded content, augmented reality, VR, gamification, AI, open innovation, crowdsourcing and radical innovation have proven to shape successful campaigns. I've led marketing strategy and ecommerce plans and conducted 5 and 10-year brand forecasts for several global digital transformations for Sony, Nike, Pepsi, HBO and J.K. Rowling's Pottermore. I have a proven track record in bringing actionable omni-channel immersive experiences to market that foster brand awareness and increase brand activation. I led the team that launched the HBO GO OTT SVOD app which started a dialogue in how we view media. I also used augmented reality when working with J.K. Rowling to launch Pottermore, an educational immersive storytelling SVOD that introduces the world of Harry Potter to a new generation. Stories have a beginning and when told effectively never end. I know the importance of future-proofing and keeping a shrewd eye on audience interest and commercial viability.

Highlights:

• Management
• Customer Relationship Management
• Market Research
• P&L
• Research
• Ecommerce
• Messaging
• Planning
• Retail
• Strategic Planning
• Global Digital Marketing
• Strategy and Planning
• Creative Development
• User Case Journeys
• Brand Development
• Integrated Marketing
• Storytelling and Content Strategy
• User Experience
• Market Development
• Innovation
• OTT SVOD
• Augmented Reality
• Virtual Reality
• Artificial Intelligence
• Responsive Design