Highlights:
Regional Sales Manager Procter & Gamble Egypt 1984-1990
Key Achievements
• Founding Member of the Organization setup in Egypt
• Founded the Sales department in Egypt
• Established the Merchandizing Division for the Consumer Products
Re-focussed team priorities to achieve continuous sales growth objectives and increase
Sales & Marketing Director
Key Achievements
• Successful Launch of Crest tooth paste in Egypt, currently a market leader.
trading area (Upper Egypt, Red Sea & Alexandria)
• Created the advertising of the three brands Camay-Crest-Ariel
• Launched the last added product-Always with a tailored marketing campaign
Senior Sales Manager Xerox Corporation 1980-1984
Key Achievements
• Introduced full range of copiers to serve different end users, hotels, corporate accounts.
• Doubled the sales in 2 years through establishing a “national distribution” network in major
• Implemented and tailored the Egypt marketing plan to the Middle East branches
President- Peace Tourism Corporation (1990 –2006)
Key Achievements
SITE Society of Incentive Travel Executives, JATA the Japanese Association of Travel
• Increased the company revenue since 1990 by 40%
Developed and penetrated six new international markets such as Japan-France-South Africa,
• Belgium, Italy, South America, England, and others
Developed the infrastructure to qualify as DMC and PCO to successfuly approach new
• Increased the profitability 20%
• Enhanced the staff performance quality through extensive training
• Upgraded the internal operation system to meet and exceed client expectations
• Founded Peace Tourism Branch office in the USA November ‘92
• Expand by adding three additional branches in different area in Egypt
• Elected Vice President of American Society of Travel Agents Egypt Chapter September '92
• Agents and UFTA the Universal Federation of Travel Agents' Association.
• Elected Vice President of the American Chamber Tourism Committee November’97
• American Society of Travel Agents, The International Society of Meeting Planners,
Establish International Affiliation with the major international associations such as ASTA the
•Elected Chairman of the International Society of Incentive Travel Executives. March '93
Companies I like:
Procter and Gamble, General Motors, Ford, General Electric and others
• Manage Sales Force to achieve the set Targets
•Identify potential market opportunities
• Training the Sales Team on all levels to insure their professional performance through annual scheduled training plan.
• Develop special product promotional offers
• Manage the key distributors, monitor their production and motivate their sales force
• Motivate and reward the Sales team
• Analyze the market needs and based on which
• Training the Sales Team on Sales and Marketing
.Develop incentive programs to motivate the marketing and sales forceto reach and exceed thier set targets
• Developed and directed strategies for the sales of each product to each potential consumer market segment, as well as corporate market clients
• Develop and implementing annual marketing plan for each product
• Develope new product program, pricing and promotional strategies
• Manage brand market penetrations and rofitability
• Sales forecasting and inventory control