Description
SUMMARY: 10+ years of global experience in data analysis, data integration, marketing science and data & business analytics, IT consulting & Project Management/ business analysis. Top client management experience with several long & short term onsite stints in multiple countries - US (~ 3 years), India & Europe (France, Belgium etc.) Worked for Digital marketing platform development & analytics consulting projects besides IT. Passion for analytics based strategy consulting, marketing science & project management. Business verticals ventured into are primarily Retail, supply chain management, B2B, healthcare insurance while the horizontals are business analytics, visualization and reporting, customer analytics, big data analytics, IT consulting & project management( scope, time, cost & risk), business case development working for top brands - Kellogg, Gap Inc., Parker, Sony, J&J etc. . I have a passion for numbers, data and metrics, but also for delivering analysis of highest quality and churn out data driven business decision. Strong Story telling & dash boarding skillset with impactful insights. Technical exposure summary snapshot: Excellent predictive modelling and time series forecasting modelling sills using SAS. Excellent visual analytics skill set (using SAS text miner, enterprise miner, Enterprise Guide for data manipulation etc) and tableau for excellent visualization and reporting. Complex visual analytics connecting tableau to variety of databases. Experience in Pig, Hive for Hadoop Eco System. Used Sqoop for SQOOP and processing data like importing and exporting of databases to the HDFS. Comfortable with Pig, Hive scripts for data analysis and extraction. Excellent SQL skills. Sentiment analysis from Twitter using R scripts. Complex data analysis of B2B-EDI messages, mapping and business process modelling using host of B2B-EDI tools, SAP-EDI. Programming experience in COBOL and mainframe system (JCL, COBOL, DB2) for B2B-EDI mapping, Exposure of B2B-EDI communication tools and troubleshooting. Proficient in BA activities like requirement gathering (BRD), systems requirement doc (SRDs), FSDs (Functional spec docs), workflow diagrams and business modelling using Visio, user stories and use case development, project management docs. TOP SKILLS: Business Analytics Project & program management Marketing Analytics, Business Process modeling & data Management Business decision modelling Change Management Predictive modelling, time series forecasting. Date science & Statistical analysis Vendor management Business analysis, requirement elicitation Presales, RFP & Business development Budgeting, resource loading, scheduling, quality, PMBOK expert Project charter, plans Risk Management B2B & data integration Marketing analytics/ Campaign management US Health insurance Market Mix modelling/marketing effectiveness Visualization, reporting, storytelling Shopper insights
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