� Over 20 years of executive leadership expertise in all facets of Direct-to-Consumer (DTC) Media Acquisition, Platform Design & Development, Logistics/Operations Management, and Commercial Production both domestically and internationally (UK, Europe, & Scandinavia). � Conceived, built & executed innovative SaaS Platforms (MAAPS, i.Predictus) that ingest, aggregate, attribute & score transactional media & consumer data through proprietary algorithms and reports that provide optimized predictive results that are easily actionable by users enabling them to meet and exceed goals/ROI. � Proven and respected Data analytics abilities in Workflow modeling, Data compilation/organization, trend detection & profile mapping, creating complex algorithms, and building executable strategies that are targeted at improving performance, controlling costs and increasing profitability. � Successfully managed & ran two International Divisions specializing in DTC TV marketing, including all related Media, Telemarketing and logistics activities as well as all domestic Direct-to-Consumer activities for Sony Music Direct, including Websites, Media Planning/Mgmt., Telemarketing, Inventory & Fulfillment operations. � Highly effective mentoring and motivating people both within and across organizations, vendors and even countries, building strong team & goal oriented results.

Highlights:

• Media
• Planning
• Marketing
• Analytics
• Database
• Operations
• Data Management
• Strategic Planning