Strategic Public Relations Marketing Communications Multi-disciplined Public Relations Executive with successful track record advancing organizational goals through savvy communications strategies. Establishes results-generating branding and PR systems for startup organizations drives national/international expansion and growth for major corporations. Proven ability to design and implement strategies that manage complex challenges. Expertise in diverse industries including direct sales/nutritionals, banking, healthcare, manufacturing, government, technology, and natural products. Highly strategic, creative, and solution-oriented. 1. 2. Media Relations 3. Community Relations 4. Branding Strategy 5. Crisis Management 6. Corporate Giving 7. Government Relations 8. Social Media 9. Employee Communications 10. International Business SELECTED ACCOMPLISHMENTS 1. Propelled tenfold annual revenue increase from $40 million to $400 million and 70% worldwide market share of XanGo flagship product by developing and leading a strategic media relations program. 2. Increased sales 20% for tech startup through a national media relations program and media placement. 3. Built ground-up strategic communications program with mix of traditional and social media strategies as Vice President of Corporate Communications for startup nutritional direct sales company. 4. Mitigated results of emerging negative press by establishing media contacts, training staff for high-level media interaction, and managing company social media presence. 5. Created more than 6 billion media impressions for XanGo worldwide in 5 years, garnering coverage in major mainstream publications such as Time and Reader's Digest.

Highlights:

• Media Relations
• Messaging
• Marketing Communications
• Crisis Management
• Communications
• Management
• Public Relations
• Branding Strategy
• Corporate Giving
• Public Affairs