Description
SUMMARY Results driven management professional with six years as Executive Director. Ability to lead in the evaluation of staff and community needs organizational development, and the creation and implementation of highly effective organizational infrastructures. Proficient in multi-tasking in fast-paced environments demanding strong interpersonal, analytical, leadership and organizational skills. Knowledge of sales and marketing including principals and methods for showing, promoting and selling community and available services. EXECUTIVE DIRECTOR ** MARKETING DIRECTOR West Pico Terrace Assisted Living Los Angeles June 2015 - Present MARKETING DIRECTOR * Develop and implement external strategies to improve senses while increasing revenue * Research and maintain current information regarding local competition including services. * Create and implement advertising, marketing and promotional programs to improve * community brand recognition * Participate in industry organizations and community events fostering professional relationships. Ability to assess client's expectations, needs, and circumstances. * Strong customer service focus with immediate response to client calls and walk-in prospects * Prioritize and follow up "hot leads, " followed by frequent visits to lead providers * Assist with arrangements for new move-ins preparing "welcome baskets" and "welcome information." * Oversee and assist resident through move in process including scheduling assessments and contract * Contract signing * Follow up to confirm resident is receiving appropriate care and services as discussed prior to admission. * Perform work as assigned by administrator and Executive Director * Provide required weekly, monthly reports to Executive Director Arcadia Retirement Village Assisted Living Arcadia March 2011 - June 2015 EXECUTIVE DIRECTOR * Comprehensive evaluation of all departments including the creation of definitive job descriptions for each department, thereby increasing functional output * Authored guidelines for wellness program to meet California Title 22 criteria * Research and maintain information regarding local competition including services. * Attend network meetings, coordinate community, events and participate in Arcadia Senior Center activities and fund raising events * Coordinated tours developed from "Hot Leads" and "walk in" inquiries resulting in twenty- five new * admissions within first the ten months of Executive Director position * Met with new Residents and their families for orientation to assisted living environment including completion of new admission contracts * Over saw the collection and recording of resident expenses forwarded resident expenses to central office for billing * Directed preparation of financial statements and reports regarding current occupancy * Reviewed all purchases made per department to ensure purchase procedures and budgets were being followed * Coordinated and supervised the orientation and training of new employees to ensure that all staff members were familiar with their duties and following prescribed programs * Reviewed and approved all schedules ensuring that required staffing patterns were achieved * Arcadia Retirement Village Assisted Living Arcadia March 2012 - February 2012 OFFICE MANAGER * Assisted with calculation of time cards and preparation of payroll * Participated in financial management involving receivables and payables * Generated accurate daily census reports. * Maintained resident financial files in addition to employee files * Maintains front office schedules, visitor sign in sheets. * Assisted with the doctors' appointments and paperwork. * Managed tray service charges, petty cash management, department budget * Communicated with hospital Discharge Planners and Social Workers * Responded to resident and family issues and concerns * Organized business files and employee files for all CCL required documentation * Facilitated broad range of administrative functions to assist Executive Director * Streamlined business processes to increase operational efficiency