Description
Summary Senior Marketing Specialist with an extensive background in the technical industry and financial services is seeking a challenging position managing advertising and marketing communications. Interested in a career where I can have the opportunity to utilize my broad business experience, creativity and persuasive writing skills to leverage my professional expertise and experience into a managerial role. CAREER HIGHLIGHTS * Improved Geometrics' website traffic statistics by approximately 50% by employing new multi-target and re-targeting advertising campaigns, creating and maintaining new social media sites, improving back-end metadata and expanding exposure on specialized association news sites. * Developed and implemented project to bring Geometrics, Inc. in compliance with new Japanese Sarbanes-Oxley (J-SOX) requirements. Also created the company's Policies and Procedures for Accounting & Financial Control manual. * As Senior Project Manager at Charles Schwab & Co., Inc., facilitated the opening of the company's New York Service Center, at Metrotech, which services the entire Northeastern U.S. Opening the center freed up the branches to increase business development activities. * At Schwab, negotiated signoffs, created policies and procedures as well as produced and managed all types of communications-including Policy and Procedure/Operations Manuals, marketing collateral, executive correspondence, training materials and customer service calls. * As Executive Correspondent, saved several high-profile and high-asset customers. Resolved and responded, in writing, to over one hundred escalated customer service issues on behalf of the CEO, President or other top executive managers. When promoted, the company hired three Communications Specialists to replace me. * Excellence In Service Award winner in 1995 for managing and developing the content of the Marketing portion Schwab's Intranet, allowing field representatives to be more productive and answer questions more responsively. * Earned Series 7 Registered Representative license in two weeks with self-study course, which normally takes 3 months. * Performed six-month market research project at Kal Kan Foods Inc. in 1987 resulting in the recommendation to management that was accepted, for the introduction and expansion of super premium pet food lines. Completed project while attending MBA classes full time and working at Schwab over 30 hours per week.
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