360 degree view of customer, providing access to client investment data and interaction history by integrating data from 3rd party vendors (Mercer & TEL) into Salesforce (single system). Tegel Foods Ltd: - Tegel is an iconic New Zealand brand with a long history of producing quality products to New Zealand's high standards CRM Solution but implementing the Salesforce1 Mobile Application, providing a 360 degree view of customer, customer interactions and the inter-relationship between customer and their hierarchies. NZDF (New Zealand Defence Force): - The New Zealand Defence Force is the organization, in partnership with the Ministry of Defence, responsible for delivering Defence. Manage the talent pool by better engagement with existing and past NZDF members by leveraging the Salesforce Communities. Saima Hashmi 254 B Myrtle Ave. Boonton, NJ 07005 (973) 842-5410 sam6627@gmail.com Toys R Us 12/2013 - 11/2014 New Jersey Senior Business Analyst United States IT, ecommerce division for worldwide brand recognition and globalization of Toys R Us brand expansion. * Key member of global ecommerce IT and Leader of the implementation process for a global IT platform * Analysis of time and costs associated with technology-related business opportunities, including, Toys R Us internal, ecommerce partners * Facilitate vendor partnership to build, maintain and support a web platform for use in worldwide Toys R Us markets. * Cultivate relationships with global IT teams and work closely with ecommerce technology partners. Use Toys R Us business requirements to oversee and guide team on projects and work plans. * Formulate functional and design specifications for new and enhanced system development for various interfaces * Assess QA, User, unit and system testing and processes for internally developed interfaces * Develop website start-up documentation and checklists required for improvement * Evaluate long and short term technological needs and opportunities in connection with stakeholders within the business * Support SDLC and Toys R Us project management framework in conjunction with business partners on global ecommerce projects Project Management: China SFS (Ship from Store) * Technologically advance an ecommerce platform based on web store features * Propose plans and requirements to business to be used in the development of IT globalization for SFS functionality * Provide analysis of IT resources to fulfill seamless transitional plans Poland - UK Website launch * Data mapping for integration process of a single database * Launching a new platform for Poland-UK region. Mindful of international government regulations and restrictions * Provide expertise on technical and cost advantages * Assist with Gift Card System Integration Testing Global In-Store Pickup * IT Lead for the implementation process to enable customers to secure products in store * Gather information regarding requirements from business users, and create agendas and meetings * Review business requirement documentation (BRD) and create functional design documentation (FDD) Michael Kors 2010 - 2013 New Jersey CRM Database Analyst/Retail Systems Analyst Leading fashion design-company, that operates through the standards of creativity, quality and technology to maintain growing number of retail locations and wholesale operations worldwide. Project Management: * Facilitate CRM upgrades from Epicor 6.0 to CRM 6.1. Gather requirements, documentation, functional specifications, data-backup and UAT * Design functional specifications and ensure data integrity by creating auto imports for external customer imports into CRM database * Partner with Marketing Director for campaign and segmentation purposes * Oversee auto and manual data integration into CRM for large accounts, such as, Neiman Marcus, Italy, and Cheetah * Conduct quality control testing of changes made into CRM before applying to production * Manage retail projects. Collectively work with POS team for Mobile POS (HHT), and retail software installations * Lead periodic meetings with Marketing Team for review of issues and establish plans for results optimization * Connect Triggers in CRM for customer evaluation relative to customer demographic * Substantial understanding of specifications for CRM upgrades. Spearheaded two distinct releases from inception to completion from 6.0 to 6.1 6.1 to 6.1.0.4 6.1.0.4 to 6.1.0.9 Saima Hashmi 254 B Myrtle Ave. Boonton, NJ 07005 (973) 842-5410 sam6627@gmail.com * Identify changes needed at the POS to allow Unicode International character support. Allow for Unicode Character and Double Byte Character fixes from POS to CRM * Transfer Sales Audit to CRM export update for currency codes and allow international transactions coming into CRM to be converted into USD in CRM Currency table, which enables Marketing Dept. to report customer transactions accurately based on one single currency * Secure Sales Audit to CRM Consignment interference Prevent consignment transactions from feeding into CRM by this integration * Propagate coupon codes into CRM from Sales Audit. Qualify Sales Audit to transmit coupon codes to flow over to CRM Connected Retailer in transaction file Retail Systems and CRM Database: * Support retail stores with general merchandising issues, such as, PO, Carton, Style and SKU inquiries * Remotely resolve register glitches, scanner/printer errors for retail stores with POS Help Desk. Partner with Help Desk in support of JDA, and Lotus Notes * Directly provide support to Sales Audit, POS, and Payroll. Communicate concerns regarding Epicor * Provide assistance to POS team for customer-related issues by utilizing CRM Database * Use knowledge-based input from Marketing Department to simplify email address exchange at the POS for international retail store. Fulfilled requests for access to email information from customer to Sales Associate by modifying email fields. For example: make e-mail opt-in field "read only" * Maintain quality control of database, which includes: * Daily maintenance of customer records and transactions * Data integration from POS to CRM * Update emails and mail indicators and Unsubscribed records * Regularly duplicate Consolidation * Run ad-hoc lists for Marketing Team and Retail Director * Quarterly address hygiene Burberry Limited 2006 - 2010 New York, NY Senior CRM/Marketing Analyst 2008 - 2010 Burberry is a luxury fashion house and manufacturer of high-end apparel and accessories operating through Burberry USA mainline. * Maintained operational database by analyzing complications. Identified and troubleshot invalid data to preserve data integrity, opened Service Requests with IT Service Desk and employed SAP to retrieve product information and to correct errors in CRM. * Communicated with Global IT retail team for optimization and accuracy of incoming data from merchandise, transaction, and customer files. Tested applications and established CRM issues to CRM Director, Global IT Team and Epicor * Monitored database for customer information and worked directly with CRM and Marketing Dept. to report findings * Managed corporate initiatives in all areas of marketing including operational of retail advancement * Responsible for daily operations, campaign enhancements & issue resolution for key CRM components and applications * Maintaining all data integration into CRM from POS, Marketing and E-Commerce * Ran ad-hoc reports for business practice and supported retail stores by identifying trends through compliance Business Analyst - I.T. Retail Solutions 2006 - 2008 * Expertly analyzed business incentives relative to software development life cycle, including: * Requirement gathering * Documentation * Use Casing and functional specification * Quality Assurance and UAT * Created Use Case specifications, business flow diagrams, Activity and Sequence diagrams using MS Visio for effective comprehensive business processes according to developers and stake holders alternate circumstances * Interviewed area experts (SME), documenting detailed inquiries and formatted well-defined instructions recognized by both Technical and Business workforce Saima Hashmi 254 B Myrtle Ave. Boonton, NJ 07005 (973) 842-5410 sam6627@gmail.com * Interfaced with business users and executives and collectively identified informational needs, gathered requirements, and participated in designing of Business Requirement Documents (BRD), Use-Case Diagrams, Activity Diagrams, and Sequence Diagrams * Directed Joint Application Design (JAD), interviews, workshops, and requirement elicitation sessions with end-users, clients, and development team * Composed business analysis, gap analysis, and testing. Developed functional specifications and project organization planning with joint efforts by IT colleagues, and various departmental teams * Represented best business practices by demonstrating team leadership trained and mentored team members with product knowledge, translated business objectives and illustrated prioritizing of functional requirements and recommended solutions * Involved in the integration and accuracy of the data migration from the Legacy Retail System (RAMS) and the E-Commerce Data into SAP Fifth & Pacific Companies, Inc. 2004 - 2006 New Jersey Senior Application Analyst * Delivered skillful technical assistance to RAMS users across Retail Merchandising Systems * Preserved system updates by continuously troubleshooting system, and engaged with projects related to application issues * Networked with retail stores across the United States regularly direct involvement with reported issues from retail stores * Sustained contact with vendors and interfaced with several corporate departments, such as, Finance, Sales, Merchandising, Allocations and Information Systems * Participated in AS/400 Applications process, including, Baby Store Back Office and supported internal and external retail users with POS-related issues and utilized internal database (TOAD) * Assisted in the implementation of diverse applications, such as, RAMS, Sales Audits, Flash Sales, AS/400, TOAD, Microstrategy and CRM applications

Highlights:

• Business Requirements
• Configure
• Customer Relationship Management
• e-Commerce
• Integrate
• Management
• Microsoft
• Microsoft Excel