Description
e: Managed 3 important accounts digital marketing and advertising efforts. Provided strategic and tactical guidance to team of 4 with accountability for all social media channels (Facebook, Twitter, YouTube and G+ etc) along with company blog, email marketing campaigns, and SEO/ SEM strategies. Collaborated with marketing and company executives to ensure strategy aligns with company objectives. Selected Results: * Increased social media Traffic by 250% and digital marketing lead generation by 124%. * Grew Facebook 'likes' by more than 10x and boosted Twitter followers from 2,000 to 44,000. * Improved Google Adwords ROI by 104% and achieved top organic rankings for key phrases. * Launched first concerted e-mail marketing strategy and grew contact database by 50%. Strategies: * Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care. * Developed engaging, viral content to build social media audience, including blogs, social media campaigns, and marketing. * Personally recorded and edited audio, saving thousands of dollars per year in production costs while still creating high-quality and engaging audio content. * Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads. * Audited content to identify SEO/traffic generation opportunities and then led team of freelance writers to create high-impact "cornerstone" content. Juan Angelogianopulos digital marketing juanangelogianopulos@gmail.com
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