In the beginning was the Word

Varied professional project management background gives innate understanding of marketing from concept through delivery. I enjoy working from the ground up, helping smaller start ups develop and implement their marketing outreach plan or assisting estabished companies seeking to re-invent their retail image. Both retail and not for profit experiences have shown me that when all the weeds are removed, the landscape looks pretty much the same. It starts with the "Word". Targeting the tougher sale is what most folks run from. The consumers who are most value conscious don't really care if Tiger or P. Diddy or Molly use your products. They are not swayed by flavor of the month testimonials. But, their resources are vast and ripe for the reaping. My background is primarily industrial communications and commercial video production. I also have experience in audience development for the arts.

Copywriter

Winston Salem, NC