Description
Dear Hiring Manager: I am a highly energetic and dependable Real Estate Operations Executive with particular focuses on strategic business growth, account relationship management, internal processes, and training and and performance management of in house and external personnel. As a self starter and a leader, I believe in internal and external direct communication and superb customer service with attention to detail. I am adept at working well independently with little to no supervision or as part of or leading a sales team and reporting back performance metrics including recommendations of new initiatives, budgets variances, and forecasts based on comparable market type product and historical behavior. I have also been involved in the re-branding and re-marketing (SEO/SEM/Third Party advertising solutions including ILS management and Feeds, website redesign) of Class B residential multifamily homes into Class A after renovation completion and within budgetary guidelines. I use precision to detail in following directions, targeted business solutions in managing existing and potential clientsâ?? expectations and relationships and handling of their products with care, and am always seeking to reduce send and increase NOI through developing innovative comprehensive operational strategies and identifying key sales gaps that had been previously overlooked. I am also completely flexible and am willing to relocate anywhere (including internally and domestically) or willing to travel up to 100% of the time to complete face to face client care and maintain familiarity and trust in my relationships. Results Oriented Leader: I have developed and operationalized an exclusive broker agreement that resulted in a meaningful reduction of NOI by decreasing broker paid commissions from $4.2MM in 2013 to $900K in 2014. I architected, implemented, launched, and acquired clients for a Preferred Employer bulk leasing program to target medical institutions, financial institutions, law firms for corporate discounts and executive relocations. I also instituted rigorous customer service program by utilizing surveys, mystery shoppers, and net promoter scores. All of these efforts yielded over 2,700 new transactions for PCVST in 2014 and netted a YOY gain of $19.5 MM thru reduction of incentives, pricing based on revenue management principles, and unpaid broker commissions. Communicator: Being a strong communicator is absolutely essential in the real estate industry. I am experienced communicating with the entire spectrum of real estate stakeholders including working C-level executives, interfacing with peers and staff, negotiating with industry partners, and interacting extremely closely with customers, who are ultimately the drivers of our business. I am a frequent presenter both internally and externally including: RFP presentations, internal management business updates, and customer communications. I also take my role as a people manager very seriously and spend time coaching my leasing team on best-in-class sales procedures, industry metrics (such as closing ratios), and customer service. Industry Professional: I have spent 10 years in the NYC residential multifamily market and have managed both luxury and stabilized portfolios ranging from 600 to 11,200 units. This broad experience has allowed me to develop strong reporting skills in order to analyze occupancy goals, manage pricing, and reduce customer acquisition costs. I leverage internal lead performance, leasing activity, renewal reports, and occupancy metrics to adjust base and amenity pricing weekly and set monthly goals. I am experienced with industry tools such as MRI, Yardi and RealPage, Spherexx, Salesforce, On-site, and other technology websites and tools such as Lead to Lease, LRO, Yield Star, and third-party CRMs. I am confident that if given the time to sit down and chat further about my experience and the value I would offer your company it will be time well spent. The people Iâ??ve worked with are best positioned to describe my background, abilities, and work ethic and am happy to provide as many as fifteen references upon request. Warmest Regards, Lindsay Kulla
Work Experience
| COMPANY | POSITION HELD | DATES WORKED |
|---|---|---|
| (Confidential) | Manager Of Leasing Department | / - Present |
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