Summary: Kerwin Hsu Kerwin Hsu 626-512-3138 kerwinhsu@me.com 2386 E Del Mar Blvd. Unit 201, Pasadena, CA 91107 626-512-3138 kerwinhsu@me.com 2386 E Del Mar Blvd. Unit 201, Pasadena, CA 91107 A highly experience marketing and advertising professional with over 10 years of domestic and multicultural experience. Demonstrate ability in developing global brands and effective campaigns through strategic marketing and insight driven tactics. An evangelist in the deployment of digital marketing strategies that help embrace and extend brand affinity. Expertise * Global Marketing & Advertising * Integrated Marketing * Multicultural Marketing * Brand Strategy/Positioning * Digital & Mobile Marketing * Data Analytics * Market Research * Budget Management * Content Strategy & Management 2013/7-2015/9, blogging, event planning and lead generation. Oversaw the marketing and advertising activity for Verizon Wireless targeting Asian American representing over $50M in marketing budget. Primary focus remained on rebuilding brand and promoting account activation in the US through TTL efforts. Responsibilities included market analysis brand development optimizing product positioning designing Go-to-Market strategies launching advertising campaign and revitalizing Verizon's Asian websites.

Highlights:

• Advertising
• Business Development
• Lead Generation
• Management
• Market Research
• Purchasing
• Research
• Wireless