Occupation:National Internet Strategist |
Location:Aurora, CO |
Education Level:Master |
Will Relocate:YES |
Description
and financial forecasting, product enhancements, project timelines and features for all managed projects * Oversaw all online and offline product marketing and cross-promotion including display, email, and SEO * Pioneered Agile's SCRUM workflow methodology within software development team consisting of UIDs, designers, architects and developers Assumed active roles as both ScrumMaster and Product Owner. Managed three project product backlogs for two proprietary content management systems and an online ordering software * Demonstrated product thought leadership: Initiated and implemented new revenue streams for managed products * Established SEM/SEO strategies to help boost organic and paid SERP rankings for client websites, including a proprietary software, site.assist, to aid clients in implementing SEO basics (page title/header control, meta data control, site submission) * Change Management: Restructured design team and development teams, opened headcount and established organizational processes and standards * Established UX strategy and interface design standards along with product brand guidelines * Oversaw all online and print collateral marketing pieces * Conducted face-to-face presentations and training with 125 members and 150 vendors * Introduced email marketing as revenue stream and paid search advertising, customer retention program and print / web congruency plan Sr. Web Manager & User Interface Designer, Denver CO 11/1/06 - 10/15/07 Interface development and implementation for various products including wireframing, IA, storyboarding, branding development, design and implementation * Split A/B testing, multivariate testing, and monitoring * Heuristic evaluation * Extensive web and print design * Created style guide and strategy for all web products and properties Pixel Cabin Media, LLC, Englewood CO 8/05 - 2/07 Founder and Digital Strategist Established web presences and corporate identity, online/offline marketing initiatives, SEM/SEO/PPC consulting * Designer, Project Manager, Analyst * Custom web solutions for organizations ranging from nonprofit to fortune 500 * Custom Flash development * Display and email marketing strategy and implementation Downtown Learning Center, Brooklyn, NY 10/02 - 8/05 Sr. Web Manager Creation, implementation of eCommerce website including UPS integration * Managed all internet experiences and presences * Email marketing development, creation and management * Drove and designed staff intranet system with proprietary CMS * Digital and Face-to-face staff training and development Grey Advertising, New York, NY 10/99 - 10/02 Technical Project Manager Directed and managed teams of developers/designers responsible for macro-level online marketing initiatives/web projects for major Fortune 500 companies such as Proctor & Gamble, Covergirl, Tide, Febreze, Pringles, Liz Claiborne and Whitehall-Robins (Advil, Robitussin, Dimetapp) Collaboration with Marketing, Account Reps, Designers and Project Managers to pioneer marketing initiatives * Guided all teams through technical strategies based on research gathering and requirements * Client analyst technical coach * Managed creative and development team projects leveraging traditional waterfall methodology balancing time, cost and quality pyramid
Accomplishments
Highlights:
Job Skills
Keywords
