SUMMARY High-impact, organizational driver with key experience managing all aspects of operations, business analysis, sales, revenue generation, staff training, market penetration, portfolio maximization and product positioning and pricing policy. Visionary leader, skilled at developing and implementing strategic plans, Identifying key market trends and creating strong business models and protocol that results in profitable and sustainable productivity with customers and products. AREAS OF EXPERTISE ! Operations Management Product Launch Portfolio Maximization Pricing Policy Market Penetration Sales Strategies & Channels Procurement Operations Distributor Management Workforce Planning Business Development Product Positioning Territory Expansions HEALTHCARE/MEDICAL SECTOR EXPERIENCE As Director of Business for one of Turkey's largest Medical Device distribution and service providing healthcare company, Increased revenue from 33 million USD - 2012 to 90 million USD-2015 and expanded customer portfolio by over 300% Maximized product portfolio by incorporating bundle packages as well strategic and tactical pricing initiatives for diagnostic product line market penetration. Utilized entire product line (Diagnostics, consumables, disposables, instrumentation and services, Kits and Regents) by creating and offering complete solution based packages. Drove solution set across operations platforms through market requirements, pricing policy and product positioning. Spearheaded vital acquisitions, including global partnership with Medicover/Synevo, acquiring 3 additional laboratories and integrating product portfolio into acquired labs. Successfully registered over 300 new products to be included in the governmental product reimbursement price list (SUT) by the Turkish Ministry of Health. Oversaw and managed international projects and operations, distributor/vendor management, product launches, market penetration strategy and implementation, pricing policy, product positioning, tender specifications, workshop planning and staff management/training. Reduced expiring kit/regents waste over 200% - creating sales outlet and pricing policies for customers. Created partnerships with global chain and franchise brands, including exclusive distribution right for all of Turkey, generating over 40 million USD in revenue Directed international relations and vendor management, including being the first point of reference for all products and instruments. Identified market requirements and trends for current and future products by conducting market research though continuous visits to customers and physicians. Directed all aspects of goal setting, long and short term planning, budget development and realization, workforce planning, market penetration and product line integration and maximization. Managed staff and regional managers for all 9 Operational distribution branches. Created sales channels to 6 Countries as well as maintaining current local market shares. Successfully planned and executed several product promotion and training workshops with laboratories, customers and medical staff. Maintained quality standards and assurance of instruments and kits in labs and area's of operations. Catered tender specification by maintaining active dialogue with KOL's and head physicians. Provided Key analysis on vital business strategies involving operations and territory distribution Expansion and product bundling. Fostered global partnerships with market leading companies, added several new international distributors, and established new market areas, increasing sales territory by 90%.

Highlights:

• Diagnostics
• Imaging
• Integrate
• Planning
• Protocol
• Acquisitions
• Budgeting
• Business Analysis
• Business Development
• Business Strategies