Description
Track record of aligning marketing message, corporate brand and supporting collateral with business objectives to drive growth, enhance market share and heighten competitive advantage. Top Performer with strengths in graphic design and illustration, contract negotiations, relationship development, partnership management and team leadership; managed groups of up to 16; experienced in startup, growth and mature markets as well as B2B and B2C settings. Created marketing plan and rebranded $75M+ company as key player in maintaining sales during economic decline. Expanded creative services for $12M+ firm, growing brand awareness and enabling swift transition into new market. Built / managed in-house marketing department for 18 businesses including Ace Hardware, Denny's and Uno Restaurants. Top Contributor … combines marketing savvy with business insight and people skills to consistently deliver results. Collaborated with key partners on co-marketing programs, fueling 42%+ sales gain; grew single vendor's sales 100%. Replaced snail mail program with email campaign, taking 1% return rate to 4%; boosted niche audience reached 4-fold. Negotiated 50% increase in co-op advertising dollars, fostering long-term relationships with strategic vendors. Sourced 3rd-party providers, building alliances with key suppliers; negotiated contracts, securing up to 40% savings. Impact Player … ignites cost effective, yet positive change, keeping companies on the leading edge. Restored in-house graphics design and print capabilities, improving responsiveness while lowering print expense 15%. Led shift to online marketing, cutting advertising spend 32% while increasing in-store and web traffic. Negotiated additional $15K in services at no extra charge, significantly expanding reach of key marketing campaign. Drove creation of B2B and B2C websites; oversaw social media initiatives including Facebook and Pinterest. Talented Graphics Designer experienced developing high-impact print and digital materials such as catalogs, websites, marketing collateral, direct mail campaigns, email blasts and social media platforms. Innovator who leverages market analytics and competitive intelligence to identify and capitalize on trends; balances multiple projects simultaneously, delivering original solutions in high-energy, deadline-driven environments. Articulate Communicator whose easy approach and warm demeanor fosters long-term, mutually beneficial relationships based on trust; solid interpersonal, negotiation and presentation skills.
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