Highlights:
• Managed concept and execution of campaigns across social media channels; digital, print, radio, television, and out-of-home advertising; video production; direct mail and e-mail marketing; and led project to design product packaging and catalogs for clients
• Led media planning, media buying and promotions projects for clients while adhering to client budgets in excess of $5 million
• Oversaw business startups, restructures, mergers, and rebranding and media launches to develop and secure new B2B and B2C opportunities
• Possess a deep understanding of clients obsessed with trends and opportunities
Companies I like:
Disney , Univeral , Puma, NIKE, GAP , Gap, Factory, Fender, Nickelodeon, Lionsgate, Fox, 20the Century, Toms Shoes, Starbucks, Reef Sufwear, Vans Shoes, Sketchers, Quiksilver, Reef , Roxy, Oakley.
| Brainstorm and conceptualize small and large scale projects with clients and the internal team. |
 |
| Brainstorm and conceptualize small and large scale projects with clients and the internal team. |
|
| Lead and motivate a creative team, representing client requests and brand equity. |
|
| Build strong working relationships with business accounts, integrated teams and clients. |
|
| Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style, and other elements that support the company’s strategic goals. |
|
| Maintain Accountability for overall quality of creative work. |
|
• Branded and launched numerous, apparel and fashion lines, several with over a decade of longevity; included a range of startups and established brands such as Polo Ralph Lauren at Wilkes Bashford, to a contemporary t- shirt line with over 500 designs
• Successfully scaled, nurtured and led teams of all sizes within startups to Fortune 500 organizations
• Created and oversaw budgets from $20k to over $10 million
• Strategized, connected and managed both internal and outsourced resources and services including vendors
across different verticals including apparel, beauty, retail, music and entertainment, automotive and technology
• Led innovative digital marketing and social media campaigns to drive revenue and brand visibility
• Concepted, created and produced over 100 television and radio commercials
• Hired and directed in-house and contract digital marketing teams including SEO, PPC, writers, web designers,
digital content creators, social media managers, public relations, photographers and art directors
• CMS for multiple social media platforms including YouTube, Instagram, Facebook and Twitter
• Results-oriented, hands-on leader with collaborative problem-solving experience
• Increased sales and positioning through negotiated cross promotions and co-marketing agreements for licensing
and advertising of products and services
• Able to concept, delegate, oversee and execute simultaneous projects for multiple brands with ease
• Results-oriented, hands-on leader with collaborative problem-solving experience •
Description
