Data-driven Senior Analytics Manager with 15 years of experience identifying actionable profit-based marketing and product opportunities through customer analysis and statistical information. ROI-focused and adept at influencing strategy, segmentation, and campaign execution to optimize marketing investment. Expert in credit risk analysis with documented success in reducing risk and improving overall profitability. Results driven with solid experience in multiple business processes including credit policy development, forecasting, compliance, and execution. Elevated skills in meeting stringent performance metrics including cash forecasting, days sales outstanding (DSO), past-due performance, and bad-debt reduction. Solid project management skills and analytical mindset. Able to steer multifaceted (large-scale) projects from concept to completion. Skilled collaborator comfortable working across key functional business areas to deploy analytical insights around acquisition, lifecycle, cross/up sell, and retention based strategies.

Highlights:

• Statistics / Multivariate analysis
• Marketing Analytics
• Predictive modeling
• Data mining
• CRM
• Leadership/communication skills
• Project management
• Strategic planning
• Management
• Business Intelligence