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Barbara L

Advertising - 20 Years of Experience - Near 97219

Occupation:

Advertising

Location:

Portland, OR

Education Level:

Bachelor

Will Relocate:

YES

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Executive VP of Museum Tour Catalog/museumtour.com, responsible for short and long-term business strategies. Generated $1.0 million in co-op fees from 300+ vendors. Produced 116 page annual catalog with 6 covers and 3 wraps. Past 15 years, directed circulation/acquisition plan for 2.5 million catalogs mailed in Q4. Generating an average 4% response rate from 2.5 million catalog mailings combined with cohesive online marketing campaigns. Effective merchandiser and sales professional skilled in circulation, management, and building strong internal teams and long term business alliances. Ability to quickly recognize process and act on opportunities to positively influence the bottom-line. Leader and motivator. An executive with strong written, verbal, and analytical skills and an extensive knowledge of direct mail business/economic environments. Personally generated over $1 million in sales in 2014. Perceptive, observant, intuitive, positive, articulate, and culturally sensitive with an ability to adapt. Self-driven; well organized, self-confident, committed excellent customer service standards. Work well under pressure with demonstrated sound business judgment and common sense

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