Description
Dear HR Resources, I am writing to you in regards to a position opening for your company. I know that my years experience and knowledge of sales and marketing, public relations through electronic, print, and verbal communications will achieve company’s goal. While owning my own marketing firm in Kearney, I worked daily in producing promotions for clients in an ever-changing world of marketing. With my experience working with Nebraska’s public radio and television, I add experiences with a public organization instituted to serve a large group of citizens. Specific areas of my expertise: • Sold television advertising, building a $0 billing portfolio to more than $500,000. • Conceptualized, implemented and produced marketing materials including logos, scripts, brands, sales events, website content, radio and television commercials, impact videos, e-mail marketing, Facebook content, blogs, and press releases. Researched results and planned according to changes in market mediums available. • Performed public relations with all medias to publicize events and news stories for various businesses and organizations. • Worked daily with Sales Force, Photoshop, Adobe InDesign and Adobe Illustrator. • Instructed students at the University of Nebraska at Kearney in photography, scriptwriting, newswriting, reporting and public relations. • Researched and authored award winning news stories for newspapers across central Nebraska. • Composed scripts for radio and television commercials. Oversaw production of both medias. • Performed page layout and design; making the decisions regarding which stories would be published as well as which section of the newspaper in which they would appear. I recently returned to Central Nebraska and am thrilled for the opportunity to combine all of my skills to excel in this position and attain your company’s goals.
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