A proven leader in Marketing and Product Development with 24 years of experience focused on increasing sales and profits by implementing integrated marketing strategies and programs, digital and social initiatives and developing new products. Recognized in the industry for creating dynamic marketing and branding strategies that engage customers and take away business from the competition. Effectively manages the P&L on multimillion-dollar, multi-product lines of business. • Developed lead generation strategies that increased sales by $30 million. • Implemented cost reduction programs that reduced cost by 35%, contributing to a 20% profit increase. • Launched businesses that increased new business revenues by 25%.

Highlights:

• Marketing Strategy
• Product Marketing
• Branding
• Digital Media
• Social Media
• Product Development
• Business Development