Description
Career Summary Solid B2B marketing communications and project management experience in: * Developing, planning and implementing integrated marketing communication strategies and tactics to promote new and existing products and services to a broad range of audiences and industries. * Leading, coordinating and executing special events, webinars, advertising and public relations campaigns, media buys and placements, team meetings, trade shows and conferences. * Writing, editing and proof-reading information materials such as news releases, fact sheets, feature stories, newsletters, video scripts, advertisements, literature, website content, social media, company reports and emails. * Presenting and delivering the value of the corporate brand to internal and external audiences. * Managing multiple projects from different business units at the same time under tight deadlines and budgets to completion. * Using qualitative and quantitative techniques to analyze and measure the effectiveness of campaigns, events and promotions. * Maintaining and developing both internal and external relationships with business units, distributors, agencies, vendors and media representatives worldwide.
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