Highlights:
Successfully manage large partnership marketing communication campaigns for; Experian retail product lines, AMEX Card Services, Discover Card, Wells Fargo
Establishing and maintaining effective working relationships with a variety of audiences while serving as liaison to management, business development, IT team, creative artists, copy writers and vendors
Responsible for marketing print / fulfillment budget of over $30,000,000 annually.
Spearheaded the design and delivery of multiple concurrent direct mail win-back marketing projects that produced positive response rates and significant company return on investment
Key contributor in facilitating multiple client presentations resulting in new business award and contract renewals
Development of automated print production / job trafficking process and self-service project estimating tool
Companies I like:
Nike, Capital Group
Manage production of all direct to consumer marketing correspondence campaigns for all product lines and client verticals. Lead staff for daily production and reporting of all products benefit fulfillment. Oversee direct mail, email marketing and triggered kit fulfillment programs. Facilitate production process enhancement and workflow change including but not limited to cross department and supply chain workflows. Primary point of contact for all account and product management teams on projects for customer communications. Work with enterprise wide technical teams to ensure business continuity. Responsible for: print, email and SMS vendor management, departments’ productivity reporting, enterprise marketing budget oversight approval and review. Publish weekly / monthly service level analysis reports, department and fulfillment reporting / projections, facilitate quarterly vendor business reviews. Prepare and estimate program and project costs for internal and external clients.